Chief Pilot - Jimmy Attfield
The Team Behind J&S Heli
Family-Owned Helicopter Services | Central Hawke's Bay
THE FACES BEHIND THE BUSINESS
A Family-Owned Helicopter Business Based in Central Hawke’s Bay
We are Jimmy and Sarah Attfield, founders of J&S Heli - a family-owned helicopter business based in Central Hawke’s Bay.
J&S Heli has been built on a background of farming, hard work and a practical understanding of the people and industries we work with. We know the pressures our clients face because we live them too.
We are still actively farming while running J&S, and together with our three children - Indy, Ted and Mac - our life is grounded in the same rural environment we operate in.
Jimmy brings over 10 years of flying experience, backed by a lifetime in the rural sector. Sarah's background in farming and finance help keep the business structured and practical. Together we ensure J&S remains safe and client-focused.
We provide professional helicopter services with a straightforward approach — safe, reliable, and tailored to the job at hand. With CAA certifications for both agricultural and passenger operations, we support a wide range of work across rural, commercial, and community settings.
THE FOUNDATIONS OF OUR BUSINESS
The Values Behind J&S Heli
Safety First
We approach every job with care and a strong commitment to safe operations.
Practical Rural Experience
Being farmers ourselves, we understand the pace, pressure and realities of rural work.
Reliable Service
We take pride in our gear, our prep, and being dependable.
Meet the J&S Heli Team
Behind every job is a team committed to safe operations, practical support, and strong communication.
Supporting Our Local Community
J&S Heli is proud to support the Central Hawke’s Bay community.
From hosting community information days to taking a seat on local sport and aviation boards, we're prepared to roll up our sleeves and do our bit.
Life Behind the Business
J&S Heli is built around family, farming and rural life in Central Hawke’s Bay. These moments reflect the people, values and environment behind the business.
Frequently Asked Questions
Who is J&S Heli?
J&S Heli is owned and operated by Jimmy and Sarah Attfield. Based in Central Hawke’s Bay with their three children, they’re supported by a great team they genuinely value.
What experience does J&S Heli bring?
Chief pilot Jimmy brings over 10 years of flying experience and a strong background in farming, giving the business a practical understanding of the industries and communities it works with.
What makes J&S Heli different?
J&S Heli combines professional helicopter operations with real farming experience, offering a practical, down-to-earth service that understands rural work from both the ground and the air.
Why choose a local helicopter operator in Hawke’s Bay?
Working with a local helicopter operator means working with a team that understand your region, your lay of the land, your weather conditions and more than likely, your farm and load sites. Knowing existing hazards, previous requirements and the people and businesses you already deal with brings an ease to the job at hand.
Need Reliable Helicopter Services in Hawke’s Bay?
Talk to J&S Heli about spraying, spreading, lifting, frost protection, charter flights, mustering, forestry ops and more.
J&S Helicopter Services
Get In Touch
info@jsheli.co.nz
027 426 6111
45 Black Road, Ashley Clinton, Central Hawkes Bay